Friday, 18th of October 2019
About Eugene Retailers

Target Audience

Women make 85 percent of the buying decisions for their household, making them a valueable audience for you to reach. There are 68% affluent women between the ages 35-54 in Lane County, and is an excellent way to reach these people. viewers tend to be affluent women in the prime of their life:

74% of viewers are 40-55 years in age
50% have a household income of $75,000+
35% have a household income of $100,000+
74% own their own home
73% have CDs/IRAs/401(k)s

What do they do?

72% shopped for women's clothing in the past two weeks
71% like to do some type of landscaping or gardening
62% ate at a restaurant one or more times in the past two weeks
57% spend $150 or more at the supermarket each week
90% are on the Internet
76% like to camp


$384 million Eating out
$76 million Personal Care Services
$53 million Lawn & Garden Equipment
$52 million Housekeeping Services