Target Audience
Women make 85 percent of the buying decisions for their household, making them a valueable audience for you to reach. There are 68% affluent women between the ages 35-54 in Lane County, and EugeneRetailers.com is an excellent way to reach these people.
EugeneRetailers.com viewers tend to be affluent women in the prime of their life:
| 74% |
of EugeneRetailers.com viewers are 40-55 years in age |
| 50% |
have a household income of $75,000+ |
| 35% |
have a household income of $100,000+ |
| 74% |
own their own home |
| 73% |
have CDs/IRAs/401(k)s |
What do they do?
| 72% |
shopped for women's clothing in the past two weeks |
| 71% |
like to do some type of landscaping or gardening |
| 62% |
ate at a restaurant one or more times in the past two weeks |
| 57% |
spend $150 or more at the supermarket each week |
| 90% |
are on the Internet |
| 76% |
like to camp |
Expenditures
| $384 million |
Eating out |
| $76 million |
Personal Care Services |
| $53 million |
Lawn & Garden Equipment |
| $52 million |
Housekeeping Services |
|
